Many successful investors recommend investing in companies you know: What products or services do you use and love? Where do you shop or play?
Start by learning about the company. You can find lots of information on the company’s website and in news articles. More detailed financial information is available on the Stockpile website or mobile app, on sites like Google Finance, or in the Investor Relations section of the company’s website.
SOME QUESTIONS TO CONSIDER:
What does the company do?
How impressed are you with its products and services?
How is the company doing in the marketplace?
Do you think its best days are still ahead or does it feel overrated?
What’s the outlook for the industry?
Who leads the company?
How are they doing against the competition?
Is the business profitable?
Are earnings steady or volatile?
Was a big drop (or jump) in the company’s stock price an overreaction?
How much debt does the company carry?
What are the big risks to the business?
Do you have any insights into the company that other investors might not have?
Any red flags?